Marketing
@compassnewengland Instagram account:
Submit your listings to be considered for a post on the localized @compassnewengland Instagram account.
Cost: Free!
Sign-up: Ongoing. Submit your listing here.
Compass Catch & @compass Instagram:
Submit your listings for Compass Catch, a feature in Leonard Steinberg’s daily e-newsletter reaching 18,000+ including top agents. This submission also allows your listing to be considered for a feature on the national @compass Instagram.
Cost: Free!
Sign-up: Ongoing. Submit your listing here.
Recommended Video Learning
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Marketing Center Tutorials
A jump start guide to creating, editing, and customizing all sorts of marketing collateral to stand out amongst your peers.
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Advanced Marketing Tactics
Once you know the basics of how to use Marketing Center, this course will show you how Compass agents coast-to-coast have used it to take their marketing to the next level.
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Build & Market Your Brand & Listings
Building a personal brand is your key to success. Your brand is what clients relate to and why people choose to work with you. Having a recognizable and well-established brand helps grow your business and allows you to better market your listings.
In this course, you’ll learn how to build an authentic personal brand that people love and recognize. We’ll also cover strategies for getting your listing on the market as fast as possible. Dive in to learn more about how these marketing strategies can help you grow your business.
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Marketing Masterclass with Matt Spangler
Matt Spangler, Chief Brand Officer, walks you through how to develop powerful brand strategies, clear goals, and a personalized path towards impact.
Lifestyle Photography
Compass-produced lifestyle photoshoots are one of the best ways to create personal brand assets to use in your marketing materials. Having great photos on hand year-round lets you take advantage of time-sensitive opportunities. The marketing team recommends shooting 2 to 3 times per year, which will allow your marketing images to change with the seasons. Prices start at $600.
To request a lifestyle photo shoot:
Step 1
Plan a marketing strategy with your marketing advisor
Step 2
Familiarize yourself with the
Compass Lifestyle Photography Guide
Step 3
Pick a photographer here
Logos
An agent's brand starts and ends with their logo. A symbolic piece of their business that becomes who they are. The agent is involved from start to final finishes of their new logo and gets to see plenty options from some of Boston's top designers. All new agents have the opportunity to request a logo to craft their brand.